We kicked off with our traditional 3 hour Brand. iD workshop, meant to fully integrate and challenge the company's value proposition, business model, key differentiators, potential enrichments and end goals. Together we built the brand platform's foundation, as well as its visual and verbal language, using the semantic mind map and Crazy 6 Design Sprint methods. With those elements successfully defined and agreed upon, we then moved on to the visual identity proposal, site map and website wireframes. We iterated until the desired results were achieved and moved on to the design of the high fidelity prototype, interactive design system platform, and last but not least, we integrated the website using Webflow. We additionally provided the team with a comprehensive set of visual templates for them to customize for their social media, blog and case studies, in order to preserve the brand's consistency across all platforms.