About the concept campaign:
The aim was to look at savings strategy as what it truly should be: dreaming big and making a plan to get there. The idea behind the campaign was thus to hop on 99 dreams or simply good reasons to make such a plan.
Each reason is a story in its own right - a short video telling a story with a direct tone and a splash of light-hearted humour - highlighting the unique nature of what we dream about.
To make the experience tangible each participant would be given their own box, in which they would be invited to write down their dream, record a short video describing it and add any other personal item that might be meaningful to them in that context. They would then let monaliza keep it safe and work towards making it happen. The would be that the 99 participants would be invited to open the box 10 years later and contemplate the fruits of their endeavour.